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A collection of relevant research about the strength, changes, and trends occuring across the creative industries. Updated monthly.

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Featured Report

Trust in the Age of Generative AI

A new report from YouGov and Meltwater exploring how the rapid rise of AI-generated video, audio, images and text is shaping consumer trust in brands and content. The study analyzed consumer attitudes toward generative AI (GenAI) and the media environments influencing those perceptions, offering insights for brands navigating this emerging landscape.


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